Page 24 - Deirdre_OLoughlin_PRocess_Book

The Define Phase

User Persona 1

Jessie, 33

Stay-at-home Mother | Suburban

A loving and dedicated mother of 2 boys, ages 1 and 4, Jessie wants to nurture
her children’s development at home with lots of play based activities. She likes
to purchase and donate preloved toys online to save money and rotate toys
for her kids to stave off boredom. She finds it a time-consuming process so
doesn’t always engage and feels guilty the toys are piling up at home. She
admits she’s not overly comfortable not knowing where the toys are coming.
Finding time to arrange the toy exchange can be tedious and often leads to
dead-end results.

Motivations User Needs

Reduce toy volume to create a Convenient pathways for toy
better environment for play. donations.
Rotate toys to stave off Easy access to preloved toys.
boredom and engage children. Assurance of the quality of
Donate toys to others and feel preloved toys.
good about passing them on.
Model good sustainability
practices to her boys so they
“You don't know where it’s been. learn value in sharing. Challenges
I do struggle a little with that part Difficulty accessing preloved
toys locally.
of buying preloved toys” Uneasiness with the unknown
BUDGET AND WASTE aspects of preloved toys.
CONSCIOUS USER Time constraints for

researching pathways.

UX PROCESS | 03 DEFINITION 19