Page 12 - Wayne Keating

SWOT Analysis Analysis Observations

What was successful?

-Dial experience was well received by all

-Build Quality users, enjoyed the smaller aspects like the LED

-Handle Placement feature and the click when it is first turned on.

-Text on fan -Fan efficiency for its price point was a pleas-

-No branding ant surprise, in particular the variable fan

-Pivot Mechanism speeds where competitors have set speeds

-Bottom Heavy impressed all.

-Handle Comfort -The rechargeable aspect of the fan for the
power it produced without mains was incredi-

bly impressive in comparison to hand fans of a

similar price.

-Pricing

-Portability -Packaging Format

-Battery Life S -Weight Distribution What was unsuccessful?

-Suitable for Setting -Height Adjustability -The grip point that the product provided was

-Availability in major T -Dial Form/Texture not the point that users felt comfortable using,
chain instead grabbing the bottom or side.

-The fan is quite bottom heavy, with all of the

components being in the base, leading to it
-Availabilty being easily toppled over.

-Handling Ability -The finish used for the body is not attractive

-Fan noise at all, leaving fingerprints when touched and

-Accessability for all doesn’t have any branding or supporting

-Packaging imaging decals.

-Low Pricing=Low

Quality

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