Page 20 - Wayne Keating

REPRESENTATION -Associated to users as a way to serenity, stressless atmo-
sphere and easy living in a compact form at a premium.
-Packaging and adverts associate the fan with calm home
living for any setting necessary, in the space of a small desk
or table.
-Blue used in the text creates a soothing to the eye from first
impressions and relates directly to its use point of cooling.
-Adverts boast of its innovating features and the purity it
creates at a fingertip.
-The packaging puts the product first, with very little imaging
outside of itself and white accents.

IDENTITY -A compact, sleek and innovative fan that gives you sereni-
ty at your fingertips.
-Its consumer identity is upper class, high tech and sofisticat-
ed with a high reliance on creating a calming atmosphere at
home that contrasts work life, trusting only the best brands.
-Dyson’s identity is doing more with less, striving continuous-
ly for innovation and going above and beyond.
-Dyson’s brand image is simplicity in form, but sophistica-
tion in use. High-quality output at a touch of a button.
-The image of the company and its consumers join hand in
hand with their journey for sophistication and high quality.

PRODUCTION -Produced by Dyson with an incredibly high attention to
detail with every part , topped off with a finish that allows
the key features to fluorish.
-Use of metallic neutral greys and bright white allow it to
fit in settings without standing out, letting its productivity do
the talking.
-The form and finish compliment the social standing of the
fan of high-end.
-Details like the interface on the bottom and remote control
establish its non-intrusive aesthetic it strives for.

CONSUMPTION -Consumed by 1 to 2 people at a time due to its direct

airflow technology, made for personal use.
-Typically used in private settings like bedrooms and living
rooms but also suits small and stressful office spaces.
-Seen as a way to escape from the stresses of daily life
at the click of a button in any scenery.
-Usually put in a place similar to a lamp, such as a
bedside table or coffee table.
-This allows them to display their class while not shouting
it out to others.

REGULATION
-Used in already quiet and peaceful settings, would never be
seen in more rugged settings like workshops or outdoors.
-Wouldn’t fit well in any setting from before the 2000s in
terms of style, form and finish made for a modern contempo-
rary setting.
-Adheres to all CE requirements as well as EPA for their air
purifying features for allergies and pollen.
-Multiple patents put down for their air filtration technology
and air projection.

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