Page 23 - Wayne Keating

Brand Guidelines For CHILLITE

Back Story
Evolving from the traditional desk fan, the CHILLITE adds new features that Logo Formats

allow it to be a step above its competitors in portability, accessability and
overall output as a fan. The likes of USB rechargeability, comfortable grips for
holding and variable speed settings make the CHILLITE incredible value for
money.
Mission

The mission of the CHILLITE is to provide users with the complete experience CHILLITE
of a desk fan three times the cost in a compact, highly accessible form. Also,
fulfilling the users needs of a calming atmosphere at the twist of a dial from
a slight breeze to the face to completely altering the feeling of their setting
to something not far off being beside the sea.
Vision

The vision of the CHILLITE is to expand towards all markets and as many
demographics as possible. With rising temperatures come more of a need
for a fan in many more situations than just stressful settings. With the por-
tability of the CHILLITE, the destination for your fan is not just a desk.

Colours Pallet

CHILLITE

Font and Application

CHILLITE Title: 36pt, Display Formats
+100 length

DESK FAN Subtitle: 18pt, length +75
CHILLITE
FOR USE IN OFFICE, LIVING 12 pt, length +100
OR CAMPING. DESK FAN

Universal Font: Monserrat Lite Font1, Primary black, Sec- FOR USE IN OFFICE, LIVING CHILLITE Portrait
OR CAMPING.
ondary light grey. Dark BG White. DESK FAN

FOR USE IN OFFICE,
Landscape LIVING
OR CAMPING.

W a yn e K Des ign 01 02 03