Page 3 - Process Book A3_Giacomo Grech
P. 3
CONTENTS
CHAPTER 1 CHAPTER 3 CHAPTER 5 CHAPTER 7
Introduction Problem Statement Idea Prototyping Reflection & Moving Forward
Target Audience Design Approach Low-Fidelity
Research Question User Personas & Scenarios Mid-Fidelity & Colour
Branding Test
Empathy Map & User
Journey Users Feedback & Iteration
Overall Aims & Major
Findings
Key Themes
CHAPTER 2 CHAPTER 4 CHAPTER 6
Research Methodology Ideation & Brainstorming Branding Integration
Techniques
Qualitative Analysis Core Values & Typography
Merging Ideas
Quantitative Analysis Logo, Accessibility & Logo
Key Ideas Design
Affinity Mapping
Merging Key Ideas High Fidelity
A.E.I.O.U.
Hypothesis
S.W.O.T.
Benchmarking &
Investigation
