Page 7 - Process Book A3_Giacomo Grech
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CHAPTER 2 MIXED METHODOLOGY TECHNIQUES
Qualitative Data Quantitative Data
• Content Analysis • Inferential Analysis
• Thematic Analysis • Descriptive Analysis
• Inductive Coding
Surveys Statistical
• Deductive Coding observations
Semi-structured Public Behavioural
interviews post-it observations
notes
Qualitative How triangulation helps...
Results • Gives more credibility and validity to the research
Quantitative • Helps the researcher in retaining an open-minded approach
leading to a broader view of the interaction problem
Literature • Literature helps at knowing benchmarking systems and
existing theories
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