Page 31 - Kim Hong Tee - Design Booklet Year 3

New Target Market Form Factor Inspiration

Market positioning Inspiration from Style Tile

Age Group

- 15 - 30

Gender
- Unisex more towards female

Occupation

- Professional craftmen / Content creator

Income

- Medium household

Descriptions

The objective of redesigning the form factor is to design a glue gun that
The new target market will consist of looks unconventional but still reminiscent a glue gun so that consumer will

experienced hobbyist that wanted to turn their still recognise it as a glue gun.
hobby into a passion or even a profession, the

reason behind choosing aspiring hobbyist as the The inspiration here is sleek straight-forward form, I find the first image the
new target market is because this is the stage most inspiring not only because it looks pleasing and simplistic but also it
where hobbyist are more aware of the quality of is an existing glue gun in the market called the “HOTO glue gun”, showing

the tools used, and wanting to test the water for the proof that there is a market for a studio environment glue gun.
a better product without commiting too much in

cost for the higher end products.
Other than that, this form also looks safe and friendly but also professional.

The aim for this revamping is not only to

change the outlook of the product but also the
persception towards glue gun, by shifting away

from industrialist environment to a arts and craft
environment.

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