Page 30 - Kim Hong Tee - Design Booklet Year 3
P. 30
Minor Problem
Design and Specification Redesign
Problem Statement
Lack of exposure due to oversaturated market with similar glue gun design.
Factors Contributing to the Problem
• Stylistic vents presence in almost all glue guns in the market
• low price point
• Generic target market mainly for household use
• Uappealing industrial colors do not grab the attention consumers eyes.
Objective in Redesign
To have a higher price point and exposure
27
