Page 61 - Kim Hong Tee - Design Booklet Year 3
P. 61
Project Introduction
Marketing for Design
The aim for this project is to analyse a market
in Ireland and the UK, through using the 4Ps,
SWOT etc, to understand the customer and the
trends. This market analysis is mainly to identify
the areas of opportunity for innovation in that
market.
The main source of market analysis data comes
from the website Euromonitor which documents
each catergories of the industries, we are required
to choose one of the list of industries, where I
have chosen the Ice cream Industry Cornetto.
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