Page 62 - Kim Hong Tee - Design Booklet Year 3

Frameworks

Marketing for Design

I have used the 4Ps framework before which
is product, price, place and promotion, it is just

an organizing tool to get the elements you’re
working with straight.

The new framework I have never used before is
the persona and the market map, the persona

board is just a target audience board but you
make up people you think are the audience for

this market. I have trouble doing the market
map, it is basically catergorizing the brands of ice
creams from cheap to expensive and special to

everyday, as a person who rarely eats ice cream
and also came from the other side of the map,

I need local help to help me catergorize the ice
creams.

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