Page 63 - Kim Hong Tee - Design Booklet Year 3
P. 63
Euromonitor
Marketing for Design
This is the first time I’m using the Euromonitor
website, it is sort of a database on the market of
different industries.
It is very handy in knowing what is the brand
share of a certain brand own in that industry,
other than that, It shows the performance year
by year, which is very unstable due to the covid
situation, futhermore, euromonitor shows the
ongoing trends of that industry.
This project is sort of a subtractive method, after
seeing what the industry had done, you fill up the
opportunity what can be done in the future.
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