Page 33 - Process_Book_Akanksha_Jadhav

R
esearch findings into ideas

eople f
Finding 1: P
hing t
er actually do somet
v
eel guilty but almost ne op f o st ood wast e.

e act
v
o constructiv
s t
e t
he
ting t
ewar
Design Oppor er or con his guilt int hat will r
d and mak
tunity: Designing f
ving of f e e
sa
ood a positiv
xperience.

01
e unawar
eople ar
Finding 2: P
e of wher
e f o donat ood.
w t e and ho
he
Design Oppor
tunity: Inf
e easily accessible via simple, clear instructions embedded in t
es could be mor
ormation about donation sit
y-t
o-da
ysical community spaces.
y digital t da
ools people use or ph
02
en left
v
v
ers.

es of f
Finding 3: Common wast
o
ood ar
e o
erbuying and f
gott
or
Design Oppor
he planning and tracking activities as par
eparation activities w
tunity: Suppor t of users' shopping or f
ould curb
ood pr
ting t
v
erbuying and f
or o
ood.
getting about f
03
etailers and r
e via inf
e wast
Finding 4: R
es
ocedur ormal pr estaurant sect ors minimiz
vide scale t
tunity:
Structur
o inf
Design Oppor
o
e and pr
egrat
ed wit
y being int
eduction practices b
ormal wast
hin donation framew
orks
e-r
and digital suppor
t syst
ems.
04
educe wast
e or r v
o donat
Finding 5: Con
enience str
ongly influences willingness t
e
er
Design Oppor
tunity:
Go frictionless, t
ving: app-based solutions or home pickup ser v
entions as time-sa
hat
heir int
outing t
vices t
hr
ough users’ r
e t w
h ease.
v
ea
outines wit
05