Page 2 - Process_book_Carla Ann_Lloren
P. 2
Contents
Chapter 6: Final
Chapter 2: Chapter 4:
Artefact &
Explore Develop
• Literature Review • Ideation Process Branding
• Ideation Techniques • Product Overview
• Choosing the Idea • Brand Positioning +
• Hypothesis Execution
• Brand Assets
Chapter 3: Define Chapter 7:
Chapter 1: • Initial Problem Statement Reflection
Introduction • Designing the Research Chapter 5: Deliver • Conclusions &
• Context Approach • Prototyping (Low to reflections
High Fidelity)
• Aims and Objectives • Findings • Feedback Testing
• Research and Design • Competitive Analysis • Iterations
Process • Persona, Stakeholder Map,
Experience Map
• Refined Problem Statement
