Page 10 - Liam Bowkett

Out of Box Experience & Product Analysis

Russell Hobbs Food Collection Hand Mixer

Out of Box Experience
Four random participants were asked to part take in opening the packaging for
the mixer and their experience was recorded.
Russell Hobbs Hand Mixer

Good SatisfactoryP yP oor Very Poor

First
Packaging Obux Features Form
Impression

Packaging Obux First Impression Features Form

User 1 -Box seems too small -Not eco-friendly -Looks good -Chrome-plated beaters -Handle is too thick for
wrapped in plastic
might chip after frequent
comfortable use
compact design
for the contents
usage
-Not eye catching, -Bit of a tight squeeze, -Dosent feel amazing -Speed and eject button -Ridge at bottom dosent
User 2 vegetables out of place excess use of plastic in quality, not a very is a bad idea allow user to set down
for baking appliance long cord neatly
User 3 -Sharp paper edges -Easy to remove from -Looks very simple, -Speed switch feels bad, -Top heavy, cant stand
could cause paper cuts the packaging nice colour upright on counter
User 4 -Not a lot of information -Unnecessary plastic -Vents look good on -Power cord is awkward -Power cord gets in the
avalible on the packaging bag wrapped around the mixer and not very long way when holding
the mixer the mixer