Page 12 - Liam Bowkett

SWOT Analysis

Russell Hobbs Food Collection Hand Mixer

Next research was looked at the brand itself, using a swot analysis the main
SWOT Analysis
strengths weaknesses opportunities and threats were recorded for the brand
Russell Hobbs.
Well known named brand
-Well known named brand -Speed and eject button are the same
Speed and eject button are the same
12 5W power Compact design
-125W power
-Up to 3 years guarantee
Up to 3 years guarantee -Power cord is too short Top heavy
Power cord is too short
-Top heavy
Easy to use
Large buttons -Choice of six speeds
-$20.00 Shop price
Unbalanced from the ridge at the bottom
-Unbalanced from the ridge at the bottom
Choice of six speeds
-Compact design
Chrome platted beaters
Affordable -Chrome platted beaters
-Large buttons S W
Cheap materials
e
$20.00 Shop pric -Cheap materials
Strength
Weakness
Strength Weakness
Lots of competition
Produce more colour O -Lots of competition

Opportunities
Include mixer storage Opportunities Threats Faster and slower speeds
-Better quality items
ge
More eco-friendly packa
-More modern designs
More modern designs Better quality items
Make mixer easier to clean
Improve packaging quality Large market area -More powerful products
More powerful products
Stainless steel beaters
Other inexpensive named brands
More balance on the bottom -Other inexpensive named brands