Page 11 - Liam Bowkett
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Experience Map


          Russell Hobbs Food Collection Hand Mixer

                  An experience map was made to easily show the experience the different users
                                Experience Map
                  had with the process.


                                                                   User 1            User 2           User 3           User 4



                                                                                 -Is enthusiastic   -Is happy with
                                                Packaging       -Is excited to be   about opening   opening the       -Is feeling
                                                                   involved       a ne w pr oduct   packageing         neutral




                                                  Obux         -Not happy  about   -Thinks the product   -Is happy product  -Is also not too
                                                                                                                      happy  about
                                                              the Non eco-friendly  is too big for the box  is easy to remove
                                                                 plastic bag                        from the box  the non eco-friendly
                                                                                                                      plastic bag
                                                                                -Is not happy with
                                                  First        -Is happy with the   the quality of   -Is happy with the  -Is happy with the
                                                Impression     look of the product  materials and length  colour and its   look of the product
                                                                                                     simplicity
                                                                                  of the cord                        and the vents


                                                               -Not happy about  -Does not like speed             -Thinks powercord is
                                                 Features      the chrome platted  and eject being   base of the product  in an awkward
                                                                   beaters         same button                         postion




                                                  Form         -Sad about handle   -Not happy with the   -Thinks powercord is  -Feels top heavy for
                                                                                                   in an awkward
                                                                                                                  setting down on the
                                                                                 ridge at the bottom
                                                                 being too thick
                                                                  for comfort      of the mixer  place when holding   counter
                                              Exciteted



                                               Normal


                                             Disappointed
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