Page 11 - Liam Bowkett
P. 11
Experience Map
Russell Hobbs Food Collection Hand Mixer
An experience map was made to easily show the experience the different users
Experience Map
had with the process.
User 1 User 2 User 3 User 4
-Is enthusiastic -Is happy with
Packaging -Is excited to be about opening opening the -Is feeling
involved a ne w pr oduct packageing neutral
Obux -Not happy about -Thinks the product -Is happy product -Is also not too
happy about
the Non eco-friendly is too big for the box is easy to remove
plastic bag from the box the non eco-friendly
plastic bag
-Is not happy with
First -Is happy with the the quality of -Is happy with the -Is happy with the
Impression look of the product materials and length colour and its look of the product
simplicity
of the cord and the vents
-Not happy about -Does not like speed -Thinks powercord is
Features the chrome platted and eject being base of the product in an awkward
beaters same button postion
Form -Sad about handle -Not happy with the -Thinks powercord is -Feels top heavy for
in an awkward
setting down on the
ridge at the bottom
being too thick
for comfort of the mixer place when holding counter
Exciteted
Normal
Disappointed