Page 11 - Liam Bowkett

Experience Map

Russell Hobbs Food Collection Hand Mixer

An experience map was made to easily show the experience the different users
Experience Map
had with the process.

User 1 User 2 User 3 User 4

-Is enthusiastic -Is happy with
Packaging -Is excited to be about opening opening the -Is feeling
involved a ne w pr oduct packageing neutral

Obux -Not happy about -Thinks the product -Is happy product -Is also not too
happy about
the Non eco-friendly is too big for the box is easy to remove
plastic bag from the box the non eco-friendly
plastic bag
-Is not happy with
First -Is happy with the the quality of -Is happy with the -Is happy with the
Impression look of the product materials and length colour and its look of the product
simplicity
of the cord and the vents

-Not happy about -Does not like speed -Thinks powercord is
Features the chrome platted and eject being base of the product in an awkward
beaters same button postion

Form -Sad about handle -Not happy with the -Thinks powercord is -Feels top heavy for
in an awkward
setting down on the
ridge at the bottom
being too thick
for comfort of the mixer place when holding counter
Exciteted

Normal

Disappointed