Page 2 - Process book Amy Fitzpatrick
P. 2
Contents
Chapter 1 Chapter 2 Chapter 3
Introduction Research Define
Project Background Methodology Problem statement
Research aims and objectives Analysis and sythesis summary Designing the approach
Research and design process Competitve Analysis and Personas
Design Process TImeline benchmarking Scenarios
Stakeholder map
Experience mapping
Define initial ideas
Chapter 4 Chapter 5 Chapter 6
Ideation Prototyping Final Artefact
Hypothesis Low fidelity prototyping and Wander Around Brand
Ideation techniques feedback positionality and marketing
User needs Mid fidelity prototyping and Final artefact
Idea one feedback
Idea two
Idea three
Finalised idea
Scope of solution
Chapter 7
Reflection
Summary
Limitations
