Page 7 - Process book Amy Fitzpatrick
P. 7
Introduction
Design Process timeline
Sep 2024 – Dec 2024
Discovery phase
Conducting desk research and producing a literature review based on the findings.
The literature review Will contain ways in which people interact with tourism,
current solutions and technologies being used to aid tourism, how people view
their travel experience.
An analysis of the literature review will be used to uncovered data and gaps in
research.
An analysis of current solutions to fully understand downfalls and the current
experience tourists are facing.
Nov 2024 – Feb 2025
Definition phase
The phase will help define a problem statement that can lead field research.
This phase will include qualitative and quantitative data. These data collection
methods will be done in the form of surveys and interviews. An analysis of these
results will be utilised to help answer the research question. Therefore, identifying
consumer wants, needs and their pains while navigating and touring Ireland.
This phase will also contain empathy maps, to narrow down on problem areas,
stakeholder maps and persona boards to show primary users potential needs.
