Page 8 - Process book Amy Fitzpatrick

Introduction

Design Process timeline

Feb 2025 – Mar 2025

Development phase

Utilising findings from the definition phase to formulate numerous hypotheses to

produce ideation and potential improvements for the tourism sector in Ireland.

The ideation process will consist of numerous stages to refine, cultivate, and
determine the best most user centred solutions to make tourism in Ireland easier

and less stressful.

The best ideas will be identified and combined with the persona boards to gage a

better understanding of how the ideas would perform with the usersʼ needs and

wants. Stakeholder maps, storyboards, and mind maps will be used to analyse

and enhance the final idea. A finite hypothesis will be produced from the findings
and will allow for moving forward to the prototyping phase.

Mar 2025 – May 2025

Prototyping phase

In this final phase one idea will be completed based on research and findings

after feedback and a reviewing of low and mid fidelity prototypes. Low fidelity

prototypes will be hand drawn sketches on paper or an iPad. User feedback will
be received. Decisions of branding and aesthetics will be considered.

Mid fidelity will be used to finalise branding and aesthetic. It will also help to
conclude a functional greyscale version of the prototype. Once again user

feedback will be received and processed to create final changes.

Branding will be created to be included and applied to the final high-fidelity

prototype. This is to ensure a cohesive, seamless appearance that is functional

and appealing.