Page 12 - Process book Amy Fitzpatrick
P. 12
Research
Data Analysis
All the collected data was thoroughly analysed
using highly established techniques in order to
extract useful insights. The data analysis
techniques used for the semi structured interviews
are thematic analysis and an affinity diagram. This
approach ensured a systematic examination of
perspectives, opinions and key themes throughout
all interviews. This will help with understanding and
identifying participants interactions and
experiences throughout their journey to Ireland.
This allowed for to going through and
understanding different parts of a personʼs stay
such as difficulties, expectations prior to arrival, and
challenges with navigation, booking among other
things. For the survey portion of my research the
data was analysed using data visualisation
techniques. For example using bar charts to
visualise and display data results.