Page 11 - Process book Amy Fitzpatrick

Research

Data Collection

To answer the research questions and guarantee a full

understanding of peoples opinions, likes and dislikes of

different aspects of the tourism sector. This study utilised

and combined the results between multiple data points.

Based on research design, interviews and surveys have

been used as a methodological approach. This allows for

a quantitative and qualitative data collection to show

what insights tourists and locals feel and expected from

past trips they have taken to Ireland. This research based

on the results of surveys aim to assess and understand

what perceptions and opinions people have on the

tourism sector. From analysing the survey data patterns

can be defined and extracted, this can then help to

problem solve and reach a solution for making an

interactive design response for information access and

tourism location promotion. To explore a deep and more

detailed opinions and insights interviews will be utilised

for a qualitative dimension to the research to further fill in

any existing gaps or uncertainty on what can be

improved or needed for the sector.