Page 62 - Process book Amy Fitzpatrick

Final Artefact

Final Logomark

Wander Around

Logomark Type Face

Minimal logomark design used to The typeface used for the logo is “Baar

compliment the brand name and help explain Metanoia” it was chosen to help balance the

a main feature of the app/ artefact. The thickness of the icon. The harsh angles of the

logomark is also used to draw the eye to a letters also subtly match the icon without

focal point and is also needed for branding being overly jarring.

purposes such as patterns and brand

recognition and di erentiation to set it apart

form preexisting brands.