Page 61 - Process book Amy Fitzpatrick
P. 61
Final Artefact
Logomark Design
W
The logomark comes from the letter “W” which The “W” was then simpli ed even further and
is pulled from the artifact name “Wander later then broke apart to incorporate more
Around” I originally considered using a foot whitespace. In the middle of the letter there is
print pulling on the word wander however I a location icon to help indicate the artefacts
felt a more simplistic and more scalable navigation feature.
logomark would be more accessible and
identi able for the brand.
