Page 58 - Process book Amy Fitzpatrick

Final Artefact

SWOT Analysis

Strengths Weaknesses

• Personalised and popular recommendations:

to allow people to have an easy way to find • Pre-existing brands: Wander Around will have

things to do in Kilkenny. to compete with a variety of different brands

• Booking and planning: making scheduling and that focus mainly on one feature, for example
booking tourists attractions, day trips and your just tour guidance navigation.

stay easy to navigate in one places. • Discount feature: the discount feature would

• Tour guide in your pocket: Customers can be dependent on other companies and tourist

have an immersive experience while visiting location to provide discount codes.

the city, at various destinations.

Opportunities Threats

• Growth: Potential to create a brand that can later • Competitors: People often will use more

be expanded into other counties throughout established and well-known brands rather

Ireland for example “Wander Aroundˮ… Kilkenny, than trusting lesser known smaller ones.

Carlow, Waterford and so on. • Unplugged: Many people will opt not to use

• Expanding: In the future there could be a the tour guide feature as they prefer to be on

possibility of expanding the app out further to their devices less to have an “unpluggedˮ

include more features like navigation, a digital experience from social media holiday or trip.
wallet for tickets that have been booked and more.