Page 56 - Process book Amy Fitzpatrick

Final Artefact

Unique Selling Proposition

What customers want

• Personalised tour location

suggestions.
• Reliable
• Shows local history and culture.
• Information access • Makes exploring fun and

educational.
• Planning

• Ideas of where to go

• Suggestions for everyone (indoor,

outdoor, creative, leisure,

adventure, etc).
• Reliable.

• Personalised ideas • Navigation • Up to date.

• Making exploring fun • Tour guides

• Interesting • More coverage/locations

• Traditional • Information accuracy • Access to wider range of
information.

• My be less/more accurate

depending on range of coverage.
•

What we do well What competitors do well