Page 54 - Process book Amy Fitzpatrick

Final Artefact

Brand introduction, mission statement and manifesto

Introduction Mission

Welcome to Wander Around, where we focus on Letʼs explore Kilkenny together and have a

making exploring Kilkenny enjoyable and exciting wander around the city to uncover hidden gems

for locals and tourists alike. The name of our and share an unforgettable experience. Our goal

brand is a representation of how our app will bring is to share Kilkennyʼs unique history, culture and

you to wander around or rather walk around the sightseeing to help create meaningful and

city to uncover nature, history, and culture. memorable experiences. Our app is for both

locals and tourists alike to enjoy the city with a

Our Product personalised adventure for everyone. Dedicated

to making your visit easy and fun and accessible

We help bring awareness to various tourist with tailored recommendations and a pocket tour

destinations throughout Kilkenny, while helping to guide to ensure you have an immersive

promote tourism. Our product helps a tourists experience while you stay and learn lots about

journey by providing easy booking and scheduling the history culture and tourist spots. We aim to

for their trip. We also love to share history and help promote tourism throughout Kilkenny to

culture through our tour guide section along with ensure a thriving future for all to enjoy and adore.

alleviating stresses caused by language barriers. Manifesto

Our Customers Discover unforgettable immersive adventures,

rich culture, history and Kilkennyʼs top
We primarily aim to cater to tourists coming from attractions.

abroad and native or local people who are looking

for things to do in their area.