Page 55 - Process book Amy Fitzpatrick

Final Artefact

Core Values and Brand Positionality

Affordable Fluency Friendly Adventure Comfort

Accurate Efficiency Informative Discovery Awareness

Prepared Explore Fast

Wander Around likes to Wander Around loves to help Wander Around provides fast

helkp people be prepared for people explore new places accurate information and
their day with a helpful and create memorable tours for Kilkenny.

scheduling section. experiences.

Helpful Exciting Convenient

Wander Around likes to Wander Around brings Wander Around is convenient
provide helpful and thorough excitment into immersive and allows people to take a

information on tourist learning of history and more slow relaxed approach

locations. culture. to travel.

Stability Fun Community

Wander Around provides Wander Around reccomends Wander Around provides a

customers with a stable and personalised fun sense of community with share

reliable information access destinations to uncover. features and a popular
point. recomendations section.