Page 6 - The Book - CK
P. 6
RESEARCH PHASE
The research phase centered on understanding Martine Bedin as the chosen design
icon—her Memphis-era philosophy, playful formal language, bold use of color, and
approach to objects as expressive, emotional companions. By studying her works,
sketches, and design principles, we identified the key aesthetic and conceptual
elements that define her style. These insights informed how the Polaroid 635 CL
could be reinterpreted through Bedin’s unique lens of joyful, character-driven design.

