Page 2 - Kim Tee Hong MDP Book
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TABLE OF






            CONTENT                                                                                                                                                         27              DESIGN



                                                                                                                                                                                            DEVELOPMENT
                                                                                                                                                                            36              CONCEPT FREEZE


                                                                                                                                                                                            ZEN CONCEPT
                                                                                                            1 1            CONCEPT                                                          EXPLODED VIEW

                                                                                                                                                                                            MATERIALS & FINISHES
                                                                                                                           SKETCHING
                                                                                                                                                                                            STYLING ANALYSIS
                                                                                                           26              PRODUCT STUDY                                                    SCALE & PROPORTION
                                                                                                                                                                                            ERGONOMICS
                                                                                                                           PRODUCT PARTS
                                                                                                                           STANCE & SILHOUETTE
                                       01             FORM PLANNING                                                        PROPORTION                                                       PRODUCT SPECIFICATION

                                                                                                                                                                                            TECHNICAL DETAIL
                                                                                                                           MATERIAL
                                                                                                                                                                                            BUILD OF MATERIALS
                                                                                                                           ERGONOMICS
                                       10             DESIGN ICON BIO                                                      CONCEPT SKETCHING                                                COMMERCIAL &


                                                      KENYA HARA
                                                                                                                           CONCEPT APPROACH
                                                                                                                           ZEN                                                              BRANDING
                                                                                                                                                                                            POSTER
                                                      COMPANY IDENTITY                                                     CLOUD                                                            RETAIL & PACKAGING
                                                                                                                           SKY
                                                      PHILIPS                                                                                                                               FEATURES & ENVIRONMENT

                                                                                                                           CONCEPT PROPOSAL
                                                      FORM BENCHMARKING                                                    ATTACHING SHAVER HEAD
                                                      ZEN                                                                  ZEN
                                                      CLOUD                                                                CLOUD
                                                      SKY                                                                  SKY



                                                      STYLE TILE BOARD                                                     CONCEPT

                                                                                                                           DEVELOPMENT
                                                      PERSONA                                                              ZEN IN CONTEXT
                                                                                                                           DEVELOPMENT SKETCHES
                                                      COMPETITOR PRODUCTS

                                                      BRAUN
                                                      REMINGTON



                                                      PRODUCT
                                                      PREDECESSORS
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