Page 5 - Kim Tee Hong MDP Book
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PRODUCTS KENYA HARA / PHILIPS
As Philips is moving into the medical market,
Philips was known best for their wide array of high
quality and affordable electronic appliances and
Founded in 1891 in the Netherlands, Philips incorporating advanced technologies to make daily
started as an electric light bulb manufacturer and tasks more efficient and enjoyable.
rapidly became a major employer in the country.
They initiated social responsibility projects like BRANDING & IDENTITY
housing, healthcare, and sports facilities. Philips
also invested in scientific research, leading to Philips is a technology brand with a strong
advancements in lighting and X-ray technology. commitment to enhancing the well-being of both
people and the environment. They have a rich
TYPOGRAPHY SPECIFICATION history of over 130 years, marked by purpose-driven
innovation. Philips is particularly renowned for
its leadership in health technology solutions and
collaborations to tackle global issues. Their brand
value is consistently on the rise, earning them a spot
among the top 100 Best Global Brands. In essence,
Philips is dedicated to delivering meaningful
innovation that positively impacts people’s lives.
The principles of their brand identity are founded
on sense and simplicity”. Easy to Experience means
communicating clearly and consistently, Designed
Around You means communicating from the audience’s
point of view and Advanced means communicating
new and sometimes unexpected ideas and solutions Philips Eco Conscious Breakfast set made with bio based plastics
that make the latest technologies accessible to all ECO MATERIALS
Together these govern the structure, style and content
For certain applications such as presentations of our communications.
use Arial instead of Gill Sans, For internet What makes this range unique is that it’s made
applications use Verdana. Refer to the rules for entirely from 100% bio-based plastics derived from
each onscreen application area, For information used cooking oil. This initiative reflects Philips’
on the typefaces irlour product user interfaces. commitment to sustainability and reducing CO2
Structures: Philips palette comprises of Philips blue and white and six further colors in four
shades emissions while promoting a greener future.
Style: Bright and colorful: Stimulating for people, responsive to the categories
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