Page 7 - Damian Bogacki
P. 7

Philips - Company Identy  6
  Logos    Identifiying Brand Trough Product
       1.3 P  1.3 P
       P
          1.3 P
        1.3 P
       2/3 S  2/3 S
       S  2/3 S
        2/3 S
  Colour Pallet
  C45 M100 Y0 K55 R92 G0 B92  C30 M100 Y70 K50 R153 G0 B51  C30 M90 Y100 K30 R153 G51 B0  R0
         C100 M44 Y0 K0
         R11 G94 B215  and Colour
  C50 M100 Y0 K0 R153 G4 B150  C0 M100 Y100 K0 R233 G40 B35  C0 M60 Y100 K0 R245 G143 B8  C6
           Button shape is one   Philips products are  In philips products the
         White
           which philips informs
                    indicated by 3 bars
               to the layout and colour
  C20 M50 Y0 K0 R205 G143 B189  C0 M50 Y45 K0 R243 G169 B149  C0 M25 Y50 K0 R249 G200 B132
         Black  their customers that   of their products. Layout  on the product facing
  C5 M25 Y0 K0 R243 G220 B233  C0 M25 Y20 K0 R255 G205 B192  R255 G234 B192 C0 M12 Y35 K0  C
           products. The button   consist of the logo being  product. This feature
  Fonts    itself tends to either   above or bellow the on  also indicates to the
               /o  button and battery
           be squared shaped
                    user that what they are
  Gill Sans Light  with rounded edges   life indicator always  using is philips product.
               bellow the button.
                    The 3 bar battery life
           or be smoothly built
    Gill Sans Light Italic  into the body of a   Colours used very but  indicator can also b
  Gill Sans Regular  product   are mainly kept to the  spotted in the versions
                    of their products with
               colours of grey, black,
    Gill Sans Italic  blue and white  digital screens.
  Gill Sans Bold
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