Page 10 - Eve McCabe

OUT OF BOX EXPERIENCE

PRODUCT ANAYLSIS; TESTED WITH 6 USERS IN 3 AGE GROUPS

Emotions 5 Packaging Out of Box First Impression Features/Functions Form/ Material

Great -

4
Good -

Okay - 3

Bad - 2

Terrible -
1

Age Group: 15-19 Thought the information “Unessesary plastic” Good button place- No Aestethic click Charging point does

2 People Tested and graphics stood out. Inconvienient box, ment compared to know you have not aline with stand
opens at the side. with handle. used it correctly

Age group: 30+ Strong selling points Snug fit- Cheap plastic Good intuition Attatchments are Thinks product is
2 People Tested but logo does not suit. when using not intuative. easy to use.
Inconvienient to open. Power is not strong.

Age group: 20-30 Rattles when shaken Good stand and Handle very small Easy to understand Material is

2 People Tested “Something’s Broken” attatments, but would for big hands Nice stand but finger- printy
Cheap look. like a plug with the wire. not secure