Page 5 - Eve McCabe
P. 5

S.W.O.T.



        EXTERNAL PROJECT ANAYLSIS





                                                                                    - Long lasting battery                                                    - Awkward Charging Point
                                                                                    - Reusable Filter                                                         - Logo looks Cheap
                                                                                    - Inexpensive                                                             - No Specific Market
                                                                                    - Attatchable                                                             - No Regonisable Brand
                                                                                      Features                                                                - Stores at Handle
                                                                                    - Colour Choice
                                                   strenght                           (Clean)                              weakness
        INTERNAL





        EXTERNAL



                                                                                                                       - Long Lasting Charge                                                     - Not Regonised
                                                                                                                         in Comparison                                                            Brand
                                                                                                                       - Packaging                                                               - Poor Logo
                                                                                                                       - Logo                                                                    - Market full of
                                                                                                                       - Stand/Storage                                                             Strong Brands
                                                                               oppertunity                                                                        Threats

















                                                                                                               Bought Handheld Product;
                                                                                                               AroumaRoom Handheld Vacuum

                                                                                                               Quick Charge, Superior Safety, Washable Filter
                                                                                                               Bought on Amazon for 30 euro


                                                                                                               Features;
                                                                                                               - 15 mins run time
                                                                                                               - 74 V Lithium Ion Battery

                                                                                                               - 75 watts
                                                                                                               - 2-3 hrs charging time
                                                                                                               - 32.5 x 7.6 cm
                                                                                                               - 0.8kg
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