Page 9 - Eve McCabe

KENWOOD: CIRCUIT OF CULTURE

SEMANTIC ANAYLSIS OF A k-MIX TO MODEL THE UPDATED PROJECT ON

Semantics refers to how the products meaning is communicated
from its design. Studying this Branded Product will guide and
inspire the semantics in the redesign product.

Colour Cool Grey Steel Body (Glossy + Matte)
Bold Block of Colour on Top.
Drawing the eyes attention.

Form Rounded Edges and Features

Compact and Seemless
Neat Curved Lines.
Any Lines are Bold and Meaningful.
Sturdy Wide Base. Satement Piece.

Styling Modernism Steel Finish. It’s not Exposing
Mechanics but still Industrial.
Weighted Mechanics Feels Quality.
Embossed Name, Gives a Classy and
Expensive Look.

Visual and Cultural References
Industrial steel look makes the product look quality
and expensive.
It has a large frame with a bold colour To draw
even more attention.
A statment piece to the home.
Different colours make it personalble.

Production Representation Identity

- Strong Build with organic curves. - Unisex Baker/ Home Owner - Company; Their internal identity believes this is the
Steel body looks industrial - Takes pride in what they own and ultimate range for expressing yourself.
and high quality how they present themselves The brand is Mature, Strong and Powerful.
- 60+ years of production experience - Thinks of themselves as professional - User; Passtionate Baker, Adult. Likes to showcase their
and skilled. intrests through technology.
Uses reliable brand technology to help them.