Page 61 - Eve McCabe

CONCEPT PROFILE

OVERVIEW OF MARKETING PROJECT

USER JOURNEY

Fallen Sick
- Being Monitored
CONCEPT DESCRIPTION ADVANTAGE OF PRODUCT - In Safe Hands

Heart monitor to use during the grace period It is better than general ECG and Blood
after you have been discharged from hospital. Pressure Monitors as this is product combines
During this time you can feel overwhelmed and them both into one portable device. If you
intimidated when recovering. They can have feel weak or unwell you can monitor your
a lot of questions and stress, so measuring vitals heart vitals and the device translates the Release Process
Blood Pressure and ECG (electrocardiogram) reading to digestable information. - Fells sudden
- Lot of info at once
can put mental stress at ease. Gives the While it is not for diognosing ilnesses, it is - Intimidating going
patience, confidence and knowledge to get useful to record readings for physicans and home and feels like
involved in their care needs. Device translates home carer visits. It gives the user the feeling they are not being
complex info into easily understood facts, helped they are safe and being monitored at home. monitored.
explain by the discharge team.

Home
- Questions about
medications, times.
- Complex info
to translate.
- Can feel unsupported.

TARGET AUDIENCE COMPETITION ANALYSIS

Demographic of 65+ Individual monitors give the medical readings. Duo Heart Monitor
- Answers questions
who have recently been However they are hard to understand if you quickly, stops stress.
discharged from hospital. are unwell. This device is intergrated into the - Can record readings

Someone who wants to discharge process and the traslated iformation to show physician.
activly get involved with gives value back to the patient. For example,
monitoring their recovery. it tells them what to anticipate “because you
did ‘X’ excercise, you will feel low...” Telling the
user why they feel this way, that it is expected.
So will validate the users worry, not alarm them
further and if necessary, tell the user “if ‘X’ Stops Readmissions
- Feel like they have
symptom continues” let their physician know. the support and

continued reasurance.