Page 65 - Eve McCabe

CREATIVE EXECUTION

GAME PLAN

GOAL ACTION REACH + FREQUENCY EVALUATION

Develope awareness of Advertising;
Beat Better, communicate Social media, and 400,000 Brand Awareness Quantative Research
its Key Brand Benefit video campaigns

(Reasures through knowledge)

Paid media;
Generate online Search headings, targeted 231,000 Website Visitors Analytics
sales conversations displays on websites

Beat Better
Easy Life

Bio Beat Develope understanding

of Beat Better product Owned Media;
and app system and how Instagram, Twitter, LinkedIn, Engagment 10% Analytics
it will benefit them. Snapchat/Stories

Categorise offerings and products
- Accessories / Apparel pg

- Max. 4 clicks to find items,
limited patience
- FAQs should be apart of the
product description

Don’t make users think.
Should be obvious where to
go/ look

Landing Page Priorities
- Promotions rotate
- Description of product/ range appears.

- Animation gives lively feel. That theres
lots to offer.