Page 10 - Orlaith Byrne
P. 10

Access Fm                                                                                                silver accents and red trigger switches and buttons
                                                                                                                                             Colour:
                                                                                                                            Dark turquoise body with black grip,


           Original Cordless Screwdriver                                                                                              Black & yellow logo

                                                                                                                                              Shape:
                                                                                                                                       Bulky pistol shape

                                                                                                                                             Texture:
                                                                                                                      A          Smooth, matte & rigid body

                                                   Main Housing:                                                                               Style:
                                                 ABS Polymor body                                                                     Generic/basic form
                                                     Rubber grip

                                               Internal Componants:                                                Aesthetic
                                                 Lithium Ion Battery         M                                                                                C                                Cost:

                                                   Motherboard -                                                                                                         Very affordable at €14.99 in comparrison

                                                  fibreglass, copper                   Material                                                         Cost               to competitors ranging from €50-€150







                                      Features:                                                                                                                                              Customer:
                                Large on/off trigger                                                                                                                                         Amateur DIY
                                  Magnetic chuck                                                                                                                                            Low Budget
                                   Auto LED light                                                                                                                                             Hobbyist
                             Battery charge indicator                                                                                                                                     Target Market:

                             Direction change & lock             F             Function                                                                              Customer  C         Male dominated
                                  Foldable Handle                                                                                                                                              market

                                      Function:                                                                                                                                             The Appeal:

                          To make driving a screw more                                                                                                                                   Straight forward
                               effective and efficient.                                                                                                                                        Inexpensive
                                                                                                                                                                                              Simplistic






                                                                                                                   WELLTOOL
                                                                                                         CORDLESS SCREWDRIVER                        Environment             Environment of Use:
                                                                                                                                                                                   Home DIY
                                                                                      Safety
                                                         Safety:                                                                                              E                  Garage/Shed
                                                         Compact                 S                                                                                                 Workshop
                                                 No Chocking Hazards
                                                    No Sharp Edges                                                     Size                                                     Sustainability:
                                                    Magnetic Chuck                                                                                                              Mass produced
                                             Follows EU Safety Standards                                                                                                      Not Eco Conscious

                                                        Hygiene:                                                       S                                                         Recyclability:

                                                  Polymor ABS can be                                                                                                       Lithium Batteries can be

                                           easily cleaned and wiped down                                                                                           Recycled once they no longer charge.

                                                                                                                                                                     ABS can be recycled and reused.
                                                                                                                       Size:
                                                                                                        (L) 16cm x (W) 5cm x (H) 15cm                             Cardboard packaging can be recycled.

                                                                                                                     Weight:                                       Plastic wrapping can not be recycled.                         9
                                                                                                                      0.3kg
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