Page 11 - Orlaith Byrne
P. 11

Out of Box Experience & Product Analysis




           Original Cordless Screwdriver



                                                     Packaging                 Out of Box                First Impressions            Features/Functions             Form/Material



                        Excellent






                        Good

                                                                                                                                                                                                               User A
                                                                                                                                                                                                     Expert



                        Satisfactory                                                                                                                                                                Average    User B




                                                                                                                                                                                                                User C
                                                                                                                                                                                                     Novice
                        Poor






                        Very Poor




















                                                                          - Clear plastic is unappealing   - Straighforward usage   - Most functions indicated in red   - Similar form to higher brands
                                                - Cheap and flimsy
                                      Expert    - Nice Images             - Bits are roughly tied in clear bag  - Unappealing appearance  - Torch is confusing and not clear   - Cheap & basic material
                                                                          - Instructions are basic, easy to read  - Basic functions   - Switching position is satisfactory  - Not a unique product
                                                - Good descriptions
                                                                          - Charger in cardboard box - cheap  - Cheap feeling material    - Unclear how to hold when turned   - Tacky & unattractive
                                                                                                                                    - Would never use in horizontal
                                                                          - Unimpressive experience    - Changing position feels unnatural                       - Compared to other brands it
                                                - Weak cardboard                                                                    orientation, less leverage & comfort
                                     Average    - Very masculine          - Very cheap first impression   - Compact but also feels bulky for   - Automatic LED is annoying  feels quite cheap
                                                                          - Tool wrapped in clear plastic is
                                                - Lots of images                                       the size                     - Torch is redundant         - Unfavourable colour scheme
                                                                          unattractive and low quality  - Feels top heavy                                        - Lightweight
                                                                                                                                    - Useful charge indicator

                                                                                                       - Easy to operate on/off & direction   - Likes the option of different   - Chunky appearance
                                                 - Very basic             - Poor quality plastic covering
                                                                                                       with little knowledge        positions                    - Masculine overtone
                                      Novice     - Good pictures          - Quite cheap                - Difficult to change position  - Wouldn’t use the touch torch   - Wouldn’t display in home
                                                 - Useful information     - Unaesthetic unboxing                                                                                                                                 10
                                                                                                       - Unclear on how to use torch   - Large & clear on/off button    - Basic material
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