Page 11 - Orlaith Byrne

Out of Box Experience & Product Analysis

Original Cordless Screwdriver

Packaging Out of Box First Impressions Features/Functions Form/Material

Excellent

Good

User A
Expert

Satisfactory Average User B

User C
Novice
Poor

Very Poor

- Clear plastic is unappealing - Straighforward usage - Most functions indicated in red - Similar form to higher brands
- Cheap and flimsy
Expert - Nice Images - Bits are roughly tied in clear bag - Unappealing appearance - Torch is confusing and not clear - Cheap & basic material
- Instructions are basic, easy to read - Basic functions - Switching position is satisfactory - Not a unique product
- Good descriptions
- Charger in cardboard box - cheap - Cheap feeling material - Unclear how to hold when turned - Tacky & unattractive
- Would never use in horizontal
- Unimpressive experience - Changing position feels unnatural - Compared to other brands it
- Weak cardboard orientation, less leverage & comfort
Average - Very masculine - Very cheap first impression - Compact but also feels bulky for - Automatic LED is annoying feels quite cheap
- Tool wrapped in clear plastic is
- Lots of images the size - Torch is redundant - Unfavourable colour scheme
unattractive and low quality - Feels top heavy - Lightweight
- Useful charge indicator

- Easy to operate on/off & direction - Likes the option of different - Chunky appearance
- Very basic - Poor quality plastic covering
with little knowledge positions - Masculine overtone
Novice - Good pictures - Quite cheap - Difficult to change position - Wouldn’t use the touch torch - Wouldn’t display in home
- Useful information - Unaesthetic unboxing 10
- Unclear on how to use torch - Large & clear on/off button - Basic material