Page 12 - Orlaith Byrne

SWOT Analysis

Original Cordless Screwdriver

STRENGTHS WEAKNESSES

Unnecessary position

Battery life indicator change feature Cheap materials
Oversized trigger

3-5 hour charge
Affordable time
Locking mechanism
Only sold in Home Store

Marketed only & More
S W towards men

Compact Design Built in LED Cheap packaging

O T
OPPORTUNITIES THREATS

Include more More modern
designs
screwdriver bits Storage Market saturation

case
Better quality

products
Updated colour scheme Price competitors

more neutral, less masculine Improve
package quality - Including more bits & case

- Clutch with several positions

Removal of - Auto shut off

unnecessary features Manual/more LED’s - Gear boxes with more speed options
- Faster charge time

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