Page 70 - Cian McEvoy Year 3

Brand Development

Earth Air

- Initially, I began developing the

icons that would be used as the

branding for our collection,

and also for the logo

- I gave each symbol the

corresponding textures that

the real elements have to

tie everything together

- Since these elements that

our collection’s narrative

is revolved around are

not necissarily tangible,

my aim was to try and represent

each of these elements in

simple graphic form that

would be easy to see and

understand, and that would

also translate over to a logo

Fire Water