Page 73 - Cian McEvoy Year 3

S 05 Additional Work -

E Material Swatches,

Design Culture & Marketing

C This chapter includes additional work that Circuit Of Culture The product is consumed “You can’t make life sound better if

was carried out throughout the year
you’re not also making the world better”

in a variety of scenarios
Material Swatches were completed as
including the at the Gym,
at home, in the office,
The advertisements used
when running and
The product can be
500 mA lithium batteries.
is confidently showcasing
playing sports.
used in the majority
the earbuds as being the
T part of the Prototyping and surfaces module of situations thanks to its After 500 charges, battery Consumption Representation serious and professional
capacity drops to 80%
best for sport. The language
IPX4 water/ sweat
they used is evidence of this
resistance rating.
‘No Better Fit For Sport’.
and this entailed making 6 different material
Certifications & Compliance:
MFi, Qi, FCC, ISED, CE,
RoHS, REACH, Proposition 65
swatches from 5 different categorys
Regulation
The packaging is quite
and doesn't necessarily
fit with the tone of the
advertisements.
The semantic Analysis and Circuit of Culture
Company the leader of
I was completed as part of the Design Culture Black, Copper Black, Gold Beige, GN, backing up this quality User into high tech products, -Aesthetically pleasing appearance,
Strong quality build that is
intelligent audio systems
& transforming lives through
sleek, stylish & compact,
Identity
Production
the power of sound.
while boasting smooth
The brand is reliable,
rounded edges throughout.
and Society module and this entailed researching
Quality materials used:
quality, innovative
PC/ABS plastic, Si rubber,
and modern
Mica paint, Au-plated metal
into heath & fitness,
Design Intervention
and analyzing a chosen product and brand and
into quality sound and
reliable quality products
-Sleek form,
Very personalizable through
-Simplicity,
150 years experience of
-Smooth Rounded Design,
developing these board to be submitted alongside
different colour options
pioneering work with
-Simplicity of use.
Grey & Titanium Black
O an essay to provide some visual information
The Brand Positioning and Marketing Plan for a new
product was completed as part of the Marketing Module.
This entailed developing a new product and identifying
N a new brand opportunity