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3.1.1 Case Study Brief Overview







                                                                                                                            1                                                                                                                          Background:                                                                                                                    Purchase



                                                                                                                                                                                                                                                       Product development in
                                                                                                                                                                                                                                                       a commercial context is                                             Instruction                                                  Acquire                                                 Task


                                                                                                                                                                                                                                                       mostly an incremental
                                                                                                                                                                                                                                                       process. Existing


                                                                                                                                                                                                                                                       products on the market
                                                                                                                                                                                                                                                       are constantly being


                                                                                                                                  3.1.1 Review Case Study                                                                                              re-evaluated, refined and
                                                                                                                                                                                                                                                       subject to design update.







                                                                                                                                                                                                                                                                                                                                                                              Choose one small hand-held                             Using existing product:
                                                                                                                                           Cookworks electric                                                                                                                                                             Choose ONE:                                         product.                                               1. OOBE, UX/UI and human/

                                                                                                                                                                                                                                                                                                                                                                                                                                     ergonomic product handling
                                                                                                                                                                                                                                                                                                                                                                              1.Indicative product dimensions
                                                                                                                                                           hand mixer                                                                                                                                                     1. Electrical/electronic                            shouldn’t exceed 180mm x                               assessment.

                                                                                                                                                                                                                                                                                                                                                                                                                                     2. ACCESS FM Design assessment
                                                                                                                                                                                                                                                                                                                          health/wellbeing/medical
                                                                                                                                                                                                                                                                                                                                                                              130mm x 50mm thick.
                                                                                                                                                                                                                                                                                                                          device,                                                                                                    (aesthetic/cost/customer/
                                                                                                                                                                                                                                                                                                                                                                              2.Have a minimum wall                                  environment/size/safety/

                                                                                                                                                                                                                                                                                                                          2. Electric DIY hand tool,                          thickness of 1.5mm; a more                             function)
                                                                                                                                                                                                                                                                                                                                                                              generous wall thickness is more                        Identify TWO problems (x1 major,
                                                                                                                                                                                                                                                                                                                          3. Electrical office/kitchen                        desirable.                                             x1 minor), and propose design
                                                                                                                                                                                                                                                                                                                          gadget.                                                                                                    modification/update proposals:
                                                                                                                                                                                                                                                                                                                                                                              3.Must have removable internal

                                                                                                                                                                                                                                                                                                                                                                              electrical, mechanical or elec-                        -User: UX/UI/ergonomic

                                                                                                                                                                                                                                                                                                                                                                              tro-mechanical components.                             handling.


                                                                                                                                                                                                                                                                                                                                                                              4. Must have user controls,                            -Specification: material finish/
                                                                                                                                                                                                                                                                                                                                                                              user interaction attributes; may                       manufacture/process/assembly;

                                                                                                                                                                                                                                                                                                                                                                              include user interface attributes.                     (components must remain).

                                                                                                                                                                                                                                                                                                                                                                                                                                     -Design: detailing/aesthetic-form
                                                                                                                                                                                                                                                                                                                                                                              5.Be suitable for sale through                         factor (visual narrative)/market

                                                                                                                                                                                                                                                                                                                                                                              FMCG retail outlet.                                    positioning etc.
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