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3.1.1 Case Study Brief Overview







 1       Background:                                                                                                                    Purchase



         Product development in
         a commercial context is                                             Instruction                                                  Acquire                                                 Task


         mostly an incremental
         process. Existing


         products on the market
         are constantly being


 3.1.1 Review Case Study   re-evaluated, refined and
         subject to design update.







                                                                                                                                Choose one small hand-held                             Using existing product:
 Cookworks electric                                                         Choose ONE:                                         product.                                               1. OOBE, UX/UI and human/

                                                                                                                                                                                       ergonomic product handling
                                                                                                                                1.Indicative product dimensions
 hand mixer                                                                 1. Electrical/electronic                            shouldn’t exceed 180mm x                               assessment.

                                                                                                                                                                                       2. ACCESS FM Design assessment
                                                                            health/wellbeing/medical
                                                                                                                                130mm x 50mm thick.
                                                                            device,                                                                                                    (aesthetic/cost/customer/
                                                                                                                                2.Have a minimum wall                                  environment/size/safety/

                                                                            2. Electric DIY hand tool,                          thickness of 1.5mm; a more                             function)
                                                                                                                                generous wall thickness is more                        Identify TWO problems (x1 major,
                                                                            3. Electrical office/kitchen                        desirable.                                             x1 minor), and propose design
                                                                            gadget.                                                                                                    modification/update proposals:
                                                                                                                                3.Must have removable internal

                                                                                                                                electrical, mechanical or elec-                        -User: UX/UI/ergonomic

                                                                                                                                tro-mechanical components.                             handling.


                                                                                                                                4. Must have user controls,                            -Specification: material finish/
                                                                                                                                user interaction attributes; may                       manufacture/process/assembly;

                                                                                                                                include user interface attributes.                     (components must remain).

                                                                                                                                                                                       -Design: detailing/aesthetic-form
                                                                                                                                5.Be suitable for sale through                         factor (visual narrative)/market

                                                                                                                                FMCG retail outlet.                                    positioning etc.
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