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BENCHMARK Materials SWOT ANALYSIS OF HAND MIXER

Products-Hand Mixer

1. Convenient

S(strengths) 2. High working efficiency

3. Not easily replaced by substitutes

1. Handle is too heavy
Plastic Metal
2. Competition between different brands, There are

Forms W(weaknesses) many competitors, the market share is splited, unless

there is a special product selling point, otherwise it is

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easy to be replaced.

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1. It is a complement to the baking factory

Colours Segoe print 30 Segoe script 30 O(opportunities) 2. Gradually replace the manual hand mixer

3. Extend the industry chain

T(threats) 1. High cost
2. The product has entered a mature period and is

developing into a decline period

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