Page 48 - Emily
P. 48

STAKEHOLDER MAP                                                                                                                                                                                                                               USER PERSONA





                                                                                                                                        Local  health



                Helps discovering where the                                                                                              care systems                                                                                                                                            Mark

                real power over a project is                                                                                                                                                                                                                                                                                            CORE NEEDS/GOALS

                located and therefore making                                                                                                                                                                                                                                                     Age:70


                better project decisions.                                                                                                                                                     Insurane                                                                                                                                           To engage  with the community/society


                                                                                               Social                                             Shopping                                     companies                                                                                                                                           Mnimizes risk of accident due to walking

                Helps finding the right                                                   community                                                 centers

                communication means with                                                                                                                                                                                                                      Mark is a 70 year old retired                                                        Encourage independent walking


                stakeholders.                                                                                                                                                                                                                “
                                                                                                                                                                                                                                                              lecturer. He likes reading,
                                                                                                                                                                                                                                                              traveling and spending time


                                                                                                                                             60+ Year Old                                                                                                     with his family. Getting around                                             FRUSTRATIONS/FEARS
                                                                                                                                                                                                                                                              becomes more and more difficult
                                                                                                                workers                      elderly  who                              Carers                                                                 as he age. Mobility is the most

                                                                                                                                             has mobility                                                                                                     common disability  to  elderly.                                                      Walking aid products are heavy to hold


                                                                                                                                             impairment.                                                                                                      He wants to have a walking aid
                                                                                                                                                                                                                                                              product to  helps him get where
                                                                                                                                                                                                                                                              they need to go safely and easily.                                                   Fearful of the accident of falling


                                                                                                                                                                                                                                                         Hobboies                                                    ”                            Anxious about mobility impairment

                                                                                        Pharmacies                                                                                                    Nursing

                       Primary Users                                                                                                              Fami ly                                                House                                               Fresh air


                                                                                                                                                  members                                                                                                                                                                                  PRODUCT INTERACTIONS



                       Secondary Users                                                                                                                                                                                                                       Reading                                                                               Walking sticks                                          Walking frame




                                                                                                                                        Hospital/Clinics                                                                                                                                                                                           Wheel chair                                             Trolley walker

                       Tertiary Users                                                                                                                                                                                                                        Traveling






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