Page 49 - Emily
P. 49

STAKEHOLDER MAP  USER PERSONA





 Local  health



 Helps discovering where the   care systems        Mark

 real power over a project is                                                            CORE NEEDS/GOALS

 located and therefore making                      Age:70


 better project decisions.  Insurane                                                               To engage  with the community/society


 Social   Shopping  companies                                                                        Mnimizes risk of accident due to walking

 Helps finding the right   community  centers

 communication means with   Mark is a 70 year old retired                                            Encourage independent walking


 stakeholders.  “
                lecturer. He likes reading,
                traveling and spending time


 60+ Year Old   with his family. Getting around                                             FRUSTRATIONS/FEARS
                becomes more and more difficult
 workers  elderly  who   Carers  as he age. Mobility is the most

 has mobility   common disability  to  elderly.                                                     Walking aid products are heavy to hold


 impairment.    He wants to have a walking aid
                product to  helps him get where
                they need to go safely and easily.                                                   Fearful of the accident of falling


           Hobboies                                                    ”                            Anxious about mobility impairment

 Pharmacies  Nursing

 Primary Users  Fami ly   House  Fresh air


 members                                                                                    PRODUCT INTERACTIONS



 Secondary Users  Reading                                                                            Walking sticks                                          Walking frame




 Hospital/Clinics                                                                                    Wheel chair                                             Trolley walker

 Tertiary Users  Traveling






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