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CONCEPT DESCRIPTION

5 Background: Getting around becomes more and more difficult as we age.

Mobility is the most common disability among older adults, with a large

number of people have difficulties with walking or climbing.

3.3 Design For Marketing
Walk cane

Introduction

Marketing Analysis

INTRODUCTION DESCRIPTION

In a time where people are living longer than ever This walk cane that helps the elderly get where

before in history, the challenge of understanding they need to go safely and easily. It also reduce

a new demographic in regards to products and mobility impairment throughout walking. Help-

needs. As life expectancy increases, the need for ing the elderly to walk independently. To engage

products that cater to this generation grows. them with the community and live with a positive

Mobility impairment may happen to elderly when attitude.

aging and walking cane becomes more and more TARGET AUDIENCE

important Over 60 years old elderly

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