Page 66 - Emily

BRAND ESSENCE

TARGET CUSTOMER UNDERSTANDING

Improve mobility Reduce mobility Accepted customer beliefs
impairment
Keep health
Encourage

Supporting independent walking Have emergency call buttons and GPS system on crutches can reassure
family members

Avoid future
Satisfying
incident

More than Engage with the Elderly like to have a light on cane if walking at night
a cane Remote community

Well-protected

Safety Self-conifident Disappointing to have cane without supporting handle to stand and sit
Conifident
Unique

Energetic
Safety
Foldable stick can be easy to stored when go out for a coffee

Fashion Cared

Happy emotion Stability KBB Customer insights

Consumer Insight Well-protected Be respected

Safety and functinal Smart crutches can not only enable the elderly to walk independently,

Consumer want to have but also make the family rest assured

a functional and safety Smart walking cane gives

walking cane you the safety experence

63 64