Page 64 - Ken O Brien

Target Customer ( T-Cut ) Bio

Roland is adisciplined and determined. He is constantly striving to improve his skills and
push himself to his limits. His approach to training is with a sense of purpose for achieving
his goals. He also supports and encourages fellow athletes. He has a positive and resilient
mindset that enables him to overcome obstacles and reach new heights of performance.
Roland Byrne

Disciplined, motivated, dedicated,
Attitudes focused, committed, persistent, goal-oriented,
self-aware, self-improving, con dent, empowered

Roland lives a tness-focused lifestyle, prioritises
daily exercise, balanced nutrition, and adequate rest.
Lifestyle
He enjoys a mix of weightlifting, cardio, and outdoor
activities and tracks his progress towards his goals.

Need & Roland aspires to be an Olympic weightlifting coach

Motivation and to help invest in high quality equipment for his
own use and the use of his clientele.
Demographic 35, Single, Above average income

Roland purchases products that support his physical
activity and overall health, such as athletic apparel,
Consumption footwear, tness equipment, and recovery tools. He
Behaviour also invests in technology and gadgets that aid in
tracking and improving his performance.

60