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Chapter 06: Final Atefact
Final -Arterfact- Brand
BRAND 01 SWOT COMPETITIVE MISSION 04
POSITIONING 02 S ANALYSIS 03 & CORE VALUES
REJUVINATE W RELATIONSHIP Indirect, as Nike lives through its influences users’ VA
Global authority in the
sports and fitness
industry.
Tagline: “Shine up your life” products. its wide range of athletic Innovation Empow
SHINE UP UR LIFE WHY HOW WHAT O apparel. shoes and shoes and
REJUVINATE
To empower individuals with SAD
BRIGHT UP YOUR LIFE (Purpose) (Mission) (Positioning) Direct and Calm provides mental
a lifestyle choice.
Empower users to prioritise
LIGHT UP YOUR LIFE transform lives by Rejuvinate exists to promoting healthy habits se
outdoors,
embracing the
ule. encorages daily outdoor
breaks, fostering physical
reduces feelings of isolation, and providing
fostering a sense of community, which
and routines. activity,reducing stress, and one step at a time mental health. insigh
boosting overall health.
Wellness
personal, as Direct and Headspace provides mental health support through e
health and wellness
directly influence Headspace’s tools users’ mental mindfulness tools. medita
health.
BRAND DESIGN 05
LOGO & G.LINES 06 TYPEFACE07 08
LOGO RATIONAL COLOURS
Light up your life In our branding and guidelines, R251 G176 B64 R216 G242 B5 R236
we use Comfortaa for body text
Comfortaa’s smooth, rounded
REJUVEN ATE and Rubik for headings.
R EJ UVE N ATE Light up your life letters echo the harmonious
visual rhythm on the page. Rubik,
to our users, symbolizing a renewal of spirit and vitality. The ‘X’ in our sounds
The name ‘Rejuvenate’ encapsulates the transformative journey we offer
with its geometric and slightly
innovative wellness, marking a spot for positive change. Our tagline,
Light up your life RE JU VEN ATE RE JU VEN ATE Light up your life logo stands for the i
REJUVEN ATE
‘Light Up Your Life,’ is an invitation to brighten one’s daily experience,
bold, attention-grabbing
the app with a specific purpose in mind. The app is designed for
headings. Together, they balance
(SAD) or irregular work schedules to embrace the outdoors and establish
reflecting our mission to inspire those with Seasonal Affe ctive Disorder RUBIK co
beneficial habits. The tone of voice for ‘Rejuvenate’ is encouraging,
aesthetics and readability.
who work unsocial hours, to encourage them to spend more time
outdoors, rejuvenate, and build positive habits and routines. Orange
community where everyone feels motivated to improve their well-being.
optimistic, and supportive, mirroring our dedication to fostering a symbolizes ent
REJ UVEN ATE REJ UVEN ATE motivation. Lime green represents renewal and growth, alignin
goal of rejuvenation. Yellow, the colour of sunshine, is associated with
sense of stability and grounding. This vibrant and energetic palette was
Light up your life
and energy, encouraging positivity and outdoor activity. Black adds a
Light up your life
chosen to inspire users to engage more with the outdoors and foster
Our brand, ‘Rejuvenate,’ is founded on the principle of revitalizing the human spiri
nature and the establishment of healthy routines. The ‘X’ in our logo is not just a
crossroads where change happens, where old habits are replaced with new, life-affirm
tagline, ‘Light Up Your Life,’ is a call to action, urging individuals to seek the l
whether they’re affected by Seasonal Affective Disorder (SAD) or grappling with the
working hours. ‘Rejuvenate’ is more than an app; it’s a lifestyle choice. It’s for t
themselves, to find balance, and to thrive in all aspects of life. Our tone is one of
encouragement, and unwavering support. We’re here to guide our users on their journe
vibrant life. We believe that by fostering a community centred around wellness and p
collectively illuminate the path to well-being. ‘Rejuvenate’ is not just a name; it’
beacon of hope for our users.